Substantiation: Life-Event Leads for Real Estate Agents

This page documents every quantified or comparative claim on /life-event-leads/. Each entry lists the source, date range, methodology, and verification status. Claims that cannot be substantiated are removed from the hub, not softened.

Last reviewed: 2026-05-12. Standard disclaimer: estimates derived from Diverse's first-party data reflect aggregate experience and individual results vary.

1. Sale-timing windows (e.g. probate 4–14 months post-appointment, divorce 60–180 days post-filing, expired-listing 14-day urgency, PCS 60–120 day move window, life-event 6–18 months) and call-handling structure (90-second acknowledgment) are descriptive operational windows derived from Diverse's transfer-queue and partner-feedback dataset, not third-party claims.
Type
internal methodology
Source
Diverse internal: transfer-queue analytics and partner debriefs (2022–2025)
Methodology
Windows are reported as operational ranges observed across the Diverse partner network and are intended to set agent expectations rather than to function as statistical population claims. They are reviewed and republished when underlying conditions shift materially.
Status
internal-methodology
2. 30-year fixed mortgage rates spent most of 2023–2025 above 6.5%
Type
macroeconomic indicator
Source
Federal Reserve Economic Data (FRED): 30-Year Fixed Rate Mortgage Average in the United States
Date range
Weekly observations January 2023 – publication date
Methodology
Reference to the FRED MORTGAGE30US weekly series; the 6.5% threshold is the published weekly average reported by Freddie Mac's Primary Mortgage Market Survey, which has been at or above this level for the majority of weeks in the cited window.
Status
cited
3. NAR settlement structurally changed buyer-agent compensation as of August 17, 2024
Type
regulatory event
Source
National Association of Realtors: Settlement FAQs
Date range
Effective August 17, 2024
Methodology
Public statement of the effective date in the NAR settlement implementation guidance.
Status
cited
4. Outbound contact is scrubbed against the National Do Not Call Registry
Type
regulatory citation
Source
U.S. Federal Trade Commission: National Do Not Call Registry
Methodology
Telemarketing operations policy: every contact list is scrubbed against the registry within 31 days of dialing, consistent with the FTC's Telemarketing Sales Rule.
Status
cited
5. Roughly 7% of all U.S. residential sales are FSBO, with median FSBO price below median agent-assisted price
Type
industry statistic
Source
NAR Profile of Home Buyers and Sellers (annual; refer to the most recent edition)
Date range
Most recent published edition of the NAR Profile of Home Buyers and Sellers as of publication date
Methodology
FSBO share and median price comparison are reported in the annual NAR Profile of Home Buyers and Sellers; figures are intended as a directional industry reference and not as Diverse first-party data.
Status
cited-pending-edition-confirmation
6. Several states restrict solicitation of homeowners who have received foreclosure notices
Type
regulatory landscape
Source
State-by-state foreclosure-solicitation statutes (e.g., California Civil Code §2945 et seq.; Maryland Protection of Homeowners in Foreclosure Act; Minnesota Stat. §325N)
Methodology
Legal landscape summary; specific compliance is handled per state with counsel review. This claim is descriptive of the regulatory environment, not a representation that any specific state's law applies to a specific transaction.
Status
descriptive
7. Competitor comparison reflects publicly stated product structure as of May 12, 2026
Type
comparative methodology
Source
Public marketing pages and product documentation of each named competitor
Date range
Reviewed May 2026
Methodology
Each row was sourced from the competitor's own public marketing pages and product documentation reviewed in May 2026. No private pricing or non-public program details are reproduced. Competitors may have programs, regional variations, or recent changes not reflected. Cost-per-closing math is intentionally omitted from the structural comparison and gated behind separate /vs/{competitor} pages, each of which is published only after Tim and outside counsel sign off on the methodology and apples-to-apples assumptions.
Status
draft-pending-counsel-review-for-vs-pages

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